PLI

Factory digitization & marketing integration

Overview

PLI is a diversified manufacturer seeking to modernize factory operations and unify its marketing presence. They partnered with Theecode for an end‑to‑end transformation.

Challenge

Operational data on the factory floor was trapped in equipment and spreadsheets, leading to delays and inefficiencies. At the same time, PLI’s marketing teams struggled with an outdated website and disconnected tools.

Solution

For operations, we deployed IoT sensors and edge gateways to capture production metrics, streaming data into a time‑series platform. Dashboards and alerts provide managers with real‑time visibility. For marketing, we implemented a headless CMS coupled with an advanced marketing suite, enabling omnichannel campaigns, centralized asset management and AI‑driven insights.

Impact

Production downtime decreased as managers responded to live alerts. Marketing teams launched new campaigns faster and doubled digital traffic within months. PLI’s transformation demonstrates how unified data and modern tools unlock agility across departments.

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